Gold Therapy Color Keratin Pure Gold Ammonia-free permanent hair dye with keratin, argan oil and 24K gold Maximum coverage of grays Bright colors Increased pigment content for longer lasting colors Makes hair silky soft and moisturizes High protection and hair restructuring Can also be used on sensitive scalps, lightens by 4-5 tones. Soft and creamy texture for a perfect blending result and easy application, easy to use, odorless, available in 40 shades + 3 light shades. The new coloring system from Fanola was developed to combine and perfect the 3 most important hair coloring results - maximum hair coverage, incomparable shine and smoothness and perfect hair protection. Ingredients: 24K gold, gives hair shine and shine, while being light, with an anti-aging effect. All Oro Puro products contain 24-carat pure gold microparticles in a suspended solution. This means that these particles are so small that they cannot be deposited or filtered. This property allows the gold microparticles to immediately penetrate the hair structure when the product is applied. This way, all the benefits of the metal can be used without the side effect of weighed down hair. Argan oil: protects, brightens, nourishes and strengthens hair. Rich in vitamin E, it helps prevent hair aging and protects hair from free radicals. Keratin: restores the hair's vitality and strengthens the hair structure. Promotes intense and long-lasting hair coloring.