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Curiosity encourages discovery. It is the driving force behind painting a portrait or building towers of building blocks as high as possible. It prompts us to run our fingers over the bark of a tree or play the guitar to create a song. From toys to baby gear, from books to multimedia, Baby Einstein always meets children where they are and inspires their curiosity to discover their place in the world. We honor the unique talents and individual developmental moments of each child and strive to support parents in their role as "the child's first teacher".
We believe that play should consist of unlimited experiences. This discovery of reality leads to extraordinary experiences and awakens curiosity. We believe that learning should be experiential, rewarding and lead to the development of self-confidence. That multi-sensory engagement helps us interpret and understand the world, and that stimulating creative thinking promotes mental flexibility. These values are the basis of what we call the Einstein Way. They inspire us in our endeavor to create products and content that optimally prepare children for their future.
Baby Einstein is known for quality products that encourage exploration, build confidence and grow with children's interests and abilities. Our toys and play equipment are intuitive and easy to use and specially designed for babies to grow and develop at their own pace. Montessori-inspired design and STEAM-based content provide a holistic approach that keeps kids (and parents!) playful and curious.
We create conscious and inclusive media with a focus on real-world interactivity and discovery. Baby Einstein "Edutainment" makes sure that new concepts are fun and easy to understand for young children. Our curious and adorable animal characters teach learning content like numbers, counting, first words, colors, manners and world cultures in concrete and accessible formats through age-appropriate songs and short videos.
Children are natural explorers. The colors, animals, numbers, sounds and cultures of the world often come alive for children in books. Baby Einstein partners with the best publishers to publish high-quality, age-appropriate books that inspire a lifelong love of reading. How about solid board books for little hands, coloring and activity books, seek and find books, books with sound buttons and even books to play with in the bathroom?
For products marked as international, the sales contract is concluded with Naty Shop LTD (UK), Company No. 16372563. Check the official registration on Companies House: Company Profile.
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